Hotel Consulting
Enhancing guest experiences through tailored strategies and operations. Offering services like product development, mystery shopping, soft openings evaluation etc.
Luxury Travel Consulting Expert
With 35 years of experience, Lars Jonsson offers unparalleled consulting services in luxury travel to hotels, airlines, and tourism organisations. Contact him today for a collaboration - - The link between Indian Ocean and Scandinavia
Our Unique Services
Explore our bespoke consulting services tailored for the luxury travel industry - connecting The Nordics with Indian Ocean and Oceania - Business to business.
Airline Consultancy Services
Helping airlines to develop new destinations, organizing fam trips, training of travel agents and media representation .
Tourism Organisation Support
Guiding development of sustainable, high-end travel initiatives, training of travel agents, PR and media projects.
bringing paradise to the Nordics
Maldives Finest Experiences
We connect Nordic agents with exceptional Maldivian resorts. Every property is chosen to combine a great experience and authentic nature with strong value for money.
Luxury travel expert with 35 years' experience
With 35 years of unparalleled expertise in luxury long-haul travel, Lars Jonsson is your premier consultant for navigating and reaching the Nordic travel trade.
Backed by extensive knowledge of the regional market, his deep understanding of industry nuances and emerging trends ensures unmatched insights and tailored solutions for every client.
Whether enhancing guest experiences or optimising operational efficiency, Lars Jonsson brings a blend of knowledge and innovation to the table.
Why Choose Lars Jonsson Consulting
Expert insights and bespoke solutions for luxury travel. With an eye for details!
Product development
We focus on elevating the guest experience by refining products and streamlining operational processes. This continuous optimization enhances overall value, leading to superior yield management and better profitability.
Hotel experience
After visiting more than a hundred luxury hotels worldwide, Lars has a deep understanding of what makes a stay exceptional. He uses this experience to help hotels improving their services and highlight their true unique selling points.
Tailored solutions
We design customized strategies for the hospitality and aviation sectors to help increase visibility. All products are different and unique in their own way. Therefore, we always work closely with you to create a specific plan that matches your property and your market.
The Nordic Connection
Great network of contacts in the Nordic luxury travel industry. From Product Managers to frontline Travel Advisors, he has the connections you need to cut through the noise and reach the consumer.
Past Partnerships & GSA Representations
Over the years, we have partnered with leading travel brands, serving as their GSA in the Nordic market. Managed alongside our tour operator business, these strategic partnerships focused on building strong brand presence and driving commercial sales in the region.
Elevating Luxury cruises in the B2B market
We promoted this premier luxury cruise brand directly to travel agents and tour operators through targeted brand-building and comprehensive staff training—both digitally and via in-person agency visits. To drive engagement, we organized exclusive ship inspections for high-end clients, travel agents, and journalists.
Qantas Holidays - A Major DMC to Australia & New Zealand
As a major DMC for Australia, Qantas Holidays provided hotels and ground services to the Scandinavian travel industry. The role involved driving digital transformation by introducing a B2B online booking system to travel agents, alongside providing ongoing product training, support, and curated famil trips.
Polynesian Airlines - Local South Pacific Airline
One of our very first partners was Polynesian Airlines, the proud flag carrier of Samoa. Operating in the early 1990s, we managed a physical ticket stock and manually issued flight tickets for travel throughout the South Pacific—a true testament to the hands-on nature of the travel industry at the time.
Industry Testimonials
Discover what some industry partners say about Lars Jonsson's ability to grow business.
Nina Astor, Sales Manager Leisure
qatar airways north europe
"Working with Lars is an absolute pleasure. As a business partner, Lars is deeply committed and exceptionally loyal — he always goes the extra mile and beyond to deliver on his promises. He has a passion for truly unique experiences, both in the air and on the ground. I wholeheartedly recommend working with Lars"
Jeanette Bolin, CEO
Kastanj Collection - a taste of the luxury world
"Mr Lars Jönsson is a very professional person with whom I have had a very long relation to in the travel industry. He is experienced, trustworthy, real and have great connection to every corner of the travel industry from airlines, hotels and clients. It’s always a great pleasure doing business with Lars."
Ahmed Shamaan, Director of Sales
versa hospitality, Maldives
"Lars has a keen eye for detail and a deep understanding of what guests look for. His feedback is both insightful and constructive grounded in years of hands-on experience. His perspective adds great value and we appreciate his thoughtful approach and genuine collaboration"
Background
Founder of Tour Pacific
Bringing Oceania and Indian Ocean to Sweden!
Starting with empty hands, no clients, and no suppliers, Lars founded Tour Pacific in 1993. His vision was clear: to introduce Swedish travelers to the wonders of the South Pacific, New Zealand, and Australia.Tour Pacific quickly grew into Sweden's leading Australia specialist. Capitalizing on a booming youth market, Lars also launched the Work & Travel Company in 2001. Following years of success, the venture merged with GoXplore and was eventually sold to his two business partners 12 years later.Shifting his focus to the luxury travel segment, Lars expanded Tour Pacific’s portfolio in 2010 to include destinations across the Indian Ocean. Having successfully navigated the challenges of the pandemic, the company was acquired by Intoit Travel Group in 2024. Lars stepped down as CEO and finally parted ways with the company in 2026—marking the conclusion of an incredible 33-year legacy.